by George Stofberg | Mar 7, 2024
TAKEALOT – Blue Dot Sale 2023 Lucidstate had the privilege of collaborating with Takealot, the biggest online retailer in South Africa, for their Blue Dot Sale Check out the result! Here’s an overview of the production process: a one-day live shoot,...
by George Stofberg | Mar 2, 2023
Sanlam Cape Town Marathon 2022 If you want to go fast, go alone. If you want to go far, go together. In July 2022, we were contacted by King James to create a roll-out for Sanlam’s 2022 Marathon. The task of the campaign was to get runners and supporters excited...
by George Stofberg | Jan 16, 2023
Koer: Vat ‘n Afri-kans Swipe right for a Pendoring award In August of 2022, our team started our first TVC for Dit&Dat. The goal was to create a fun and exciting commercial for the Koer app, an Afrikaans dating platform! Mixing 3D with colourful 2D elements...
by George Stofberg | Jan 29, 2020
Friesland Campina – ELOPACK reveal After a run of motion graphics intensive projects, Friesland Campina was a breath of fresh air for our artists, and we loved having the opportunity to flex some 3D muscle. To accompany the update of Friesland Campina’s...
by George Stofberg | Jan 23, 2020
Takealot – Blue Dot Sale TVCs M&C Saatchi Abel approached us to do 4 television commercials for the biggest on-line retailer in South Africa, takealot.com. The TVCs were to promote takealot’s ‘Blue Dot Sale’, their biggest sale of the year...
