LucidStateCase study / 2025
Product storytelling assembled brick by brick for broadcast and digital.
Takealot and LEGO needed a product film with the pace of retail and the imagination of play. Recognisable LEGO forms became a polished campaign world for television and digital delivery.
01 / The challenge
The film needed to communicate product and offer information immediately, while still feeling full of discovery. Every element had to remain readable through quick transitions and work within the precision of the LEGO visual language.
02 / The approach
LucidState combined 3D product staging, animated construction and graphic motion. Camera moves, lighting and typography were timed together so the film feels built, not just edited.
Watch the work
Capabilities