LucidStateCase study / 2025
A three-screen illusion engineered for a real mall atrium.
Dark Arts approached LucidState to adapt an Etihad campaign for a large three-screen installation, transforming flat campaign material into an anamorphic spatial experience.
01 / The challenge
The rotating-block illusion had to work beyond one perfect camera position. The team needed to account for different sightlines and viewing heights while keeping essential brand information legible from less-than-perfect angles.
02 / The approach
LucidState recreated the display at real-world scale and established a practical viewing zone. The supplied television commercial was projection-mapped across the moving structure, with animation, perspective and transitions tuned to preserve depth across all three screens.
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Capabilities