TAKEALOT – Blue Dot Sale 2023

Lucidstate had the privilege of collaborating with Takealot, the biggest online retailer in South Africa, for their Blue Dot Sale

Check out the result! Here’s an overview of the production process: a one-day live shoot, followed by three weeks of 3D simulation, editing, and compositing, with the addition of voice-over, music, and final mix & mastering, versioning, and delivery.

The entire project was completed in about four weeks, from the initial brief to the final delivery, an incredible feat on it’s own.