by George Stofberg | Jan 23, 2020
Takealot – Blue Dot Sale TVCs M&C Saatchi Abel approached us to do 4 television commercials for the biggest on-line retailer in South Africa, takealot.com. The TVCs were to promote takealot’s ‘Blue Dot Sale’, their biggest sale of the year...
by George Stofberg | Jan 15, 2020
Superbalist – Spoiler TVC (pre-Black Friday deals) Lucidstate was commissioned to do a series of Superbalist television commercials, starting with the 5 Superbalist Spoiler TVCs (pre-Black Friday deals). The brief was to capture the audience’s attention...
by George Stofberg | Jan 14, 2020
Capitec – Leaderboard Cinema Advert Every so often a project lands on our desk that is as challenging as it is exciting for the team. This was indeed one of them… We were tasked with producing a 30-second cinema advert that would engage with the audience...
by George Stofberg | Jul 23, 2019
Superbalist Winter Sale TVCs From the success of the last adverts, we were briefed again by M&C Saatchi Abel to create a series of adverts for the Superbalist Winter sale. For the Winter Sale, we needed to showcase the massive variety of items that would be...
by George Stofberg | Jul 4, 2019
Glacier by Sanlam We were approached by King James to create an animation for Glacier by Sanlam.From the beginning of the project, the client knew exactly the aesthetic they were looking for.We needed to do research and development in terms of the style and the way...
