by George Stofberg | Jan 24, 2020
Inverroche AV – New York Event Inverroche began as a family-run South African gin distillery, now majority-owned by the French giant, Pernod Ricard, finely blends local fynbos botanicals to create truly unique infusions in their gins. Their brand ethos supports...
by George Stofberg | Jan 23, 2020
Takealot – Blue Dot Sale TVCs M&C Saatchi Abel approached us to do 4 television commercials for the biggest on-line retailer in South Africa, takealot.com. The TVCs were to promote takealot’s ‘Blue Dot Sale’, their biggest sale of the year...
by George Stofberg | Jan 15, 2020
Superbalist – Spoiler TVC (pre-Black Friday deals) Lucidstate was commissioned to do a series of Superbalist television commercials, starting with the 5 Superbalist Spoiler TVCs (pre-Black Friday deals). The brief was to capture the audience’s attention...
by George Stofberg | Jan 14, 2020
Capitec – Leaderboard Cinema Advert Every so often a project lands on our desk that is as challenging as it is exciting for the team. This was indeed one of them… We were tasked with producing a 30-second cinema advert that would engage with the audience...
by George Stofberg | Jul 23, 2019
Superbalist Winter Sale TVCs From the success of the last adverts, we were briefed again by M&C Saatchi Abel to create a series of adverts for the Superbalist Winter sale. For the Winter Sale, we needed to showcase the massive variety of items that would be...
