Capitec – Leaderboard Cinema Advert

Every so often a project lands on our desk that is as challenging as it is exciting for the team.

This was indeed one of them…

We were tasked with producing a 30-second cinema advert that would engage with the audience and showcase Capitec’s new cards and mobile-app. The advertisement was broadcast across Ster-Kinekor cinemas nationwide as part of Capitec’s new card campaign. This is the first time that Ster-Kinekor’s leaderboard (the ident before the movie starts) has been exclusively replaced.

With only two weeks to complete this mammoth project, we took the challenge head-on, combining multiple techniques and software packages to create a visually aesthetic experience for cinema viewers across the country.

It was very well received with audiences and most importantly our client.

LucidState