Idea and art direction
A clear visual premise, references and rules before generation begins.
LucidStateAI production / Human led
AI video, finished like production.
The model is only one part of the process. We combine direction, continuity, editorial judgement and traditional post to make generated footage feel intentional and ready to publish.
Our process
Built by people.
Strengthened by the right tools.
Character and continuity system
Repeatable characters, environments and visual language across a campaign or series.
Generation and editorial
The right models for each shot, then selection, timing and story shaped by experienced editors.
VFX cleanup and finish
Repairing faces, hands, intersections, lip sync and backgrounds before colour and final delivery.
Selected proof
AI range. Post-production rigour.
Have a character, campaign or production challenge in mind?
Talk to the team ↗