Traditional post
Editing, motion design, 2D and 3D animation, VFX, compositing, tracking, cleanup, colour and finishing.
LucidStateHybrid creative agency · Post-production studio
Ideas, motion and intelligent production.
LucidState combines creative thinking, experienced post-production and practical AI production in one Cape Town studio.
01 / What moves us
Traditional craft.
AI when it earns its place.
Every brief gets its own route. We use live action, design, animation, VFX and generative tools where they genuinely help, with experienced people making the calls.
02 / Selected work
Built to be watched.
Hover to previewView case study ↗01
Takealot: Thanksalot Sale 2026
3D · Motion graphics · TVC
View case study ↗02
Capitec: Slam the Scam with Sis Thandi
AI character · VFX · Editorial series
Hover to previewView case study ↗03
Cheetos: New Shapes & Flavours
Live action · 3D · VFX
Hover to previewView case study ↗04
Pick n’ Pay Easter
AI characters · Compositing
Hover to previewView case study ↗05
Etihad: Anamorphic Billboard
Anamorphic 3D billboard
03 / Hybrid by design
Two production languages.
One accountable team.
We bring traditional post craft and practical AI production into one team, choosing the right process for each job.
AI production
Concept exploration, previsualisation, generative video, character workflows, enhancement and custom production systems.
The advantageOne brief. The right production route.
04 / LucidState Apps
Tools made by people who do the work.
Focused software for filmmakers, motion designers and agencies. Each product starts with a problem we have met in real production.
01Lucid Prompt Studio V2macOS02Handoff ProAfter Effects
Enter the product studio ↗
Production tools / In development05 / Capabilities
One studio.
More ways to solve it.
The same team stays close to the job from the first idea to the final frame.
Creative agency
Strategy, concepts, campaign development, direction, storyboards and animatics.
Motion & animation
2D, 3D, character animation, motion systems and design-led storytelling.
Traditional post & VFX
Editing, compositing, tracking, cleanup, colour, finishing and delivery.
AI production
Previsualisation, generative video, character workflows, enhancement and responsible pipeline design.
App development
Production tools, creative software, client platforms and bespoke workflows.
06 / The studio
Craft first.
Curious always.
We are a hybrid creative and post-production team in Cape Town. The tools change. Our standards do not. Good ideas, careful execution and people who care about the finish.