by George Stofberg | Jan 23, 2020
Takealot – Blue Dot Sale TVCs M&C Saatchi Abel approached us to do 4 television commercials for the biggest on-line retailer in South Africa, takealot.com. The TVCs were to promote takealot’s ‘Blue Dot Sale’, their biggest sale of the year...
by George Stofberg | Jul 7, 2018
VFX Test – Goodness Gracious Great Balls of Fire! Our aim with this project was to create a completely surreal yet realistic looking scene. We filmed footage from our balcony of the buildings across the road from the Lucid office in such a way that the footage felt...
by George Stofberg | Jul 5, 2018
Liquifruit – Desert Fantasy Lucid Dreaming in the Desert Lucidstate was approached to post a promo TV advert for the launch of Liquifruit’s new flavour “Desert Fantasy”. The brief required us to re-edit an existing Liquifruit ad to fit the new timing and music as...
