by George Stofberg | Jan 15, 2020
Superbalist – Spoiler TVC (pre-Black Friday deals) Lucidstate was commissioned to do a series of Superbalist television commercials, starting with the 5 Superbalist Spoiler TVCs (pre-Black Friday deals). The brief was to capture the audience’s attention...
by George Stofberg | Jan 14, 2020
Capitec – Leaderboard Cinema Advert Every so often a project lands on our desk that is as challenging as it is exciting for the team. This was indeed one of them… We were tasked with producing a 30-second cinema advert that would engage with the audience...
by George Stofberg | Jul 23, 2019
Superbalist Winter Sale TVCs From the success of the last adverts, we were briefed again by M&C Saatchi Abel to create a series of adverts for the Superbalist Winter sale. For the Winter Sale, we needed to showcase the massive variety of items that would be...
by George Stofberg | Jan 11, 2019
Superbalist Summer Sale TVCs Last year we were briefed by M&C Saatchi Abel to create a series of adverts the Superbalist Summer sale. We needed to show a sense of urgency of the items being snatched-up for each section of the advert. This was achieved by...
by George Stofberg | Aug 4, 2018
Direct Axis Pulse TVC We were approached by Publisis Machine to pitch against 3 other high-end production companies for a fully 2D animated TVC. We were chosen as they loved our character and background design. Starting from scratch we began with a basic script which...
