by George Stofberg | Sep 15, 2025
Cheetos – New Shapes & Flavours Launch 2025 Lucidstate had the honour of welcoming Cheetos back to SA, with new shapes and flavours. Here’s an overview of the punchy 15 second social ads production process: a one-day live shoot. 3D modelling, rigging,...
by George Stofberg | Mar 7, 2024
TAKEALOT – Blue Dot Sale 2023 Lucidstate had the privilege of collaborating with Takealot, the biggest online retailer in South Africa, for their Blue Dot Sale Check out the result! Here’s an overview of the production process: a one-day live shoot,...
by George Stofberg | Mar 2, 2023
Sanlam Cape Town Marathon 2022 If you want to go fast, go alone. If you want to go far, go together. In July 2022, we were contacted by King James to create a roll-out for Sanlam’s 2022 Marathon. The task of the campaign was to get runners and supporters excited...
by George Stofberg | Jan 18, 2023
Game’s Big October Sale Campaign Painting the town pink! King James contacted our team to create a fun, bright advert for Game’s Big October Sale Campaign. It required spray paint effects and quirky fast paced animations to accompany the humorous voice...
by George Stofberg | Jan 16, 2023
Koer: Vat ‘n Afri-kans Swipe right for a Pendoring award In August of 2022, our team started our first TVC for Dit&Dat. The goal was to create a fun and exciting commercial for the Koer app, an Afrikaans dating platform! Mixing 3D with colourful 2D elements...
