![SunshineD_4-X-18---LANDSCAPE-(1800-x-456)_V03](https://lucidstate.co.za/wp-content/uploads/2023/05/SunshineD_4-X-18-LANDSCAPE-1800-x-456_V03.gif)
SunshineD
New Look, New Taste.
In December 2022, Duke approached us to animate the “New Look, New Taste” campaign for SunshineD. We adopted a minimalist animation style to adhere to a budget-friendly framework, aimed to showcase the refreshed look of the SunshineD packaging. By incorporating striking animations, and dynamic motion graphics, establishing a compelling visual identity for the brand.
For their social media campaign, we created Instagram posts and stories as part of the campaign to reach a wide audience:
Similarly, we created ads for strategically placed digital billboards with content that is designed to create a powerful visual impact and draw the attention of passersby.
![SunshineD_DOOH_Primedia_Various_1056x264_MASTER_1](https://lucidstate.co.za/wp-content/uploads/2023/06/SunshineD_DOOH_Primedia_Various_1056x264_MASTER_1-1.gif)