We offer turnkey solutions from illustrations to end products.
Contact us for examples of our work.

Where the magic happens


Illustrasion header final3

The MAGIC process: 

  • Animatics are an animated form of pre-visualization created from hand-drawn illustrations.
  • Once the first sketches are approved by client, the illustrator does the finishing touches and adds full color and more detail to the boards.
  • The drawings are uploaded into the animation artist software and cut into different layers that can be  moved and placed as separate images.
  • Images are animated and the story comes to life.
  • Final proof goes to client.

Illustrasion strips

Our talented illustrators can produce almost any style of pre-visualised commercials, bringing your script to life.
Lucidstate has produced animatics for Hunter’s, Hansa, Redd’s, Renault, Flora, Blue Band, Heineken, Tafel Lite and Nederburg to name a few.     

Animatics can save you a lot of time and money!

Animatics are often bound by non-disclosure agreements, so it is difficult to create a showreel of our latest work.  Please contact us for a meeting to guide you through the different animatic options.



Here is what one of our clients had to say:

“Working with Lucidstate is a complete pleasure. We do a lot of animatics for our clients, sometimes it feels like we do too many animatics but that’s a whole different story. Working with the guys from Lucidstate has removed a lot of the anxiety and stress that comes from completing these jobs. Even when we’ve been under huge deadline pressure, the guys and girls at Lucidstate worked their asses off to help us in any way they could.”  

– 140BBDO 

We produced the animatic for thisHunters Global Love ad:


Studio 1010, 10th Floor
4 Loop Street
Cape Town, 8001,  ZA

Call Us

(+27) 21 421 1919
(+27) 76 70 38294