by George Stofberg | Jan 11, 2019
Superbalist Summer Sale TVCs Last year we were briefed by M&C Saatchi Abel to create a series of adverts the Superbalist Summer sale. We needed to show a sense of urgency of the items being snatched-up for each section of the advert. This was achieved by...
by George Stofberg | Nov 7, 2018
Harvest Time – Cider Ep 1 Lucidstate was commissioned by M&C Saatchi-Abel to create 4 short episodes for Strongbow international.The challenge was the intro which we created from different stock images. The images were then animated to mimic the apple...
by George Stofberg | Oct 2, 2018
Capitec Live Better Benefits Cinema Ads Being a bunch of avid gamers, we were delighted to get the opportunity to create an old school 8-bit intro sequence for the new Capitec ‘Live Better Benefits’ Cinema ads. We created 8 different cinema ads...
by George Stofberg | Aug 4, 2018
Direct Axis Pulse TVC We were approached by Publisis Machine to pitch against 3 other high-end production companies for a fully 2D animated TVC. We were chosen as they loved our character and background design. Starting from scratch we began with a basic script which...
by George Stofberg | Aug 3, 2018
Okuhle Media Logo Animation We were approached by Okuhle International to animate 3 of their newly branded logos. The brief was simple: “Blow us away…”, so we knew we had to produce slick animations and bring on our A-game. Each logo being African in nature had to be...
