by George Stofberg | Jan 11, 2019
Capitec Masterpass – Woolworths Competition Following from the success of our Capitec and Masterpass adverts we did previosly, we were tasked to create another advert to promote their competition “Scan to pay”. By using Capitec / Masterpass’ app to scan five...
by George Stofberg | Jan 11, 2019
Superbalist Summer Sale TVCs Last year we were briefed by M&C Saatchi Abel to create a series of adverts the Superbalist Summer sale. We needed to show a sense of urgency of the items being snatched-up for each section of the advert. This was achieved by...
by George Stofberg | Nov 7, 2018
Harvest Time – Cider Ep 1 Lucidstate was commissioned by M&C Saatchi-Abel to create 4 short episodes for Strongbow international.The challenge was the intro which we created from different stock images. The images were then animated to mimic the apple...
by George Stofberg | Oct 2, 2018
Capitec Live Better Benefits Cinema Ads Being a bunch of avid gamers, we were delighted to get the opportunity to create an old school 8-bit intro sequence for the new Capitec ‘Live Better Benefits’ Cinema ads. We created 8 different cinema ads...
by George Stofberg | Aug 4, 2018
Direct Axis Pulse TVC We were approached by Publisis Machine to pitch against 3 other high-end production companies for a fully 2D animated TVC. We were chosen as they loved our character and background design. Starting from scratch we began with a basic script which...
