by George Stofberg | May 10, 2024
Takealot Fire Sale 2024 Our team was challenged to create an advertisement for Takealot’s Fire Sale, at the start of 2024, in which we had to simulate a fire but not be “on the nose” about it. We constructed abstract 3D environments from cubes, each...
by George Stofberg | Mar 7, 2024
TAKEALOT – Blue Dot Sale 2023 Lucidstate had the privilege of collaborating with Takealot, the biggest online retailer in South Africa, for their Blue Dot Sale Check out the result! Here’s an overview of the production process: a one-day live shoot,...
by George Stofberg | Jun 1, 2023
Dialdirect Yada Yada Our team had the pleasure of working with King James on Dialdirect’s Yada Yada campaign. We were tasked with creating fun and engaging animations to grab the attention of the target audience, and to create a strong visual identity for the...
by George Stofberg | Jun 1, 2023
Satrix Let’s Talk About Money. In 2022, Duke reached out to Lucidstate to produce television commercials for Satrix Investors. Making use of dynamic slides, motion graphics, and kinetic typography, we created a visually captivating story that keeps...
by George Stofberg | Jun 1, 2023
Astron Energy We Are – AV In July 2022 we created video content for M&C Saatchi to highlight the launch of Astron Energy and showcase their numerous service stations. Introduction and Exhibition videos were created to showcase their commitment to providing...
