Takealot Fire Sale 2024

Our team was challenged to create an advertisement for Takealot’s Fire Sale, at the start of 2024, in which we had to simulate a fire but not be “on the nose” about it. We constructed abstract 3D environments from cubes, each scene designed to evoke a distinct world and theme.

We made use of particles to simulate blocks moving and rising to imitate a fire. We also made use of other visual elements, like embers and heatwaves, to give the illusion that a fire is burning. 

We also made use of angles to create interesting and engaging visual effects.