by George Stofberg | Dec 13, 2024
Capitec Bank – F1 Advertisement Capitec wanted to convey that their card machines are not just efficient, they’re racing ahead of the competition. Inspired by the exhilarating world of F1 racing, Lucidstate created an animation to showcase how quickly and...
by George Stofberg | May 21, 2024
Takealot Supersport Shools We were briefed to create two 30 second TVCs and 8 stings for the collaboration of Takealot and Supersport Schools by making use of collage style multimedia animation. The biggest hurdle was to create a story and flow without the help of a...
by George Stofberg | May 21, 2024
Capitec Print & Pro POS Devices One of our most valued clients entrusted us to make a series of how-to AVs, highlighting their new POS devices. We meticulously recreated the POS devices in 3D from the prototypes we received from the client. They were then animated...
by George Stofberg | May 17, 2024
Netwerk 24 Our team parnered with Dit & Dat to create Print & TVC content for a campaign for Netwerk 24. We created a fun and creative advertisement using 3D elements. Beautiful typography pops out of the screen a phone. In the TVC the text animates as each...
by George Stofberg | May 10, 2024
Takealot Fire Sale 2024 Our team was challenged to create an advertisement for Takealot’s Fire Sale, at the start of 2024, in which we had to simulate a fire but not be “on the nose” about it. We constructed abstract 3D environments from cubes, each...
