by George Stofberg | Aug 2, 2018
Capitec Bank TVC #rethink credit This is an exciting one! Lucidstate was commissioned to make 3 ads for Capitec and their new campaign, called #Rethink Credit. This three-part-campaign consists of individual ads, each for credit application. These 3 being car finance,...
by George Stofberg | Jul 28, 2018
Yellow Pages – 3D TVCs We created 24 3D TVCs in under two months for Yellow Pages SA. We created and delivered a whopping 24 ads in under 2 months for Yellow Pages SA! Some were squeeze backs that flighted with international rugby games, cricket test matches and...
by George Stofberg | Jul 27, 2018
YAPP TVC – Motion Graphics We were commissioned by 360eight to create this ad for a new app that allows you to find trusted services in your area, or offer your own. It was a fun little job with an incredibly tight...
by George Stofberg | Jul 27, 2018
How to apply for Credit – ‘explainer video’ with a difference Explainer videos have become predictable, often ‘way too long’ and tend to lose the audience after a minute of viewing them. We were commissioned by Capitec to produce a funky,...
by George Stofberg | Jul 24, 2018
The City Of Cape Town – Inclusive City AV We are very proud of this one, not only does it portray a extremely positive message, but it is also well executed. We were commissioned by King James to create this AV in 3 languages (English, Afrikaans & Xhosa),...
