by George Stofberg | Jul 4, 2019
Glacier by Sanlam We were approached by King James to create an animation for Glacier by Sanlam.From the beginning of the project, the client knew exactly the aesthetic they were looking for.We needed to do research and development in terms of the style and the way...
by George Stofberg | Jan 11, 2019
Superbalist Summer Sale TVCs Last year we were briefed by M&C Saatchi Abel to create a series of adverts the Superbalist Summer sale. We needed to show a sense of urgency of the items being snatched-up for each section of the advert. This was achieved by...
by George Stofberg | Nov 7, 2018
Harvest Time – Cider Ep 1 Lucidstate was commissioned by M&C Saatchi-Abel to create 4 short episodes for Strongbow international.The challenge was the intro which we created from different stock images. The images were then animated to mimic the apple...
by George Stofberg | Oct 2, 2018
Capitec Live Better Benefits Cinema Ads Being a bunch of avid gamers, we were delighted to get the opportunity to create an old school 8-bit intro sequence for the new Capitec ‘Live Better Benefits’ Cinema ads. We created 8 different cinema ads...
by George Stofberg | Aug 3, 2018
Okuhle Media Logo Animation We were approached by Okuhle International to animate 3 of their newly branded logos. The brief was simple: “Blow us away…”, so we knew we had to produce slick animations and bring on our A-game. Each logo being African in nature had to be...
