Superbalist Winter Sale TVCs

From the success of the last adverts, we were briefed again by M&C Saatchi Abel to create a series of adverts for the Superbalist Winter sale.

For the Winter Sale, we needed to showcase the massive variety of items that would be on sale.

We achieved this by splitting the screen in half and having different items of clothing and products match up precisely even though they were diverse in their appearance. This included women, men and children’s fashion as well as various assorted products on their sale items.

By increasing the number and speed of products displayed in each advertisement, we created a heightened sense of urgency that more of the clothes and items were being sold during the course of the sale.

The advertisements were adapted for social media platforms such as Facebook and Instagram. A YouTube masthead was designed for the duration of the campaign. 

The client was delighted with the result.