Superbalist Summer Sale TVCs

Last year we were briefed by M&C Saatchi Abel to create a series of adverts the Superbalist Summer sale.

We needed to show a sense of urgency of the items being snatched-up for each section of the advert. This was achieved by hands coming in from all angles and grabbing the items of clothing that were brought in by the relevant titles on screen.

It was a challenge to make the hands appear as if they were grabbing the items in a realistic fashion while still maintaining their stylised look. 

The products also needed to have realistic motion to portray real world weight when interacting with the titles and the hands grabbing them off screen.

The client was very please with the end result.