Magnum Billboards

Squeeze me, crack me, devour me!

Mullenlowe approached us to create billboards for Magnum’s new pints! The billboards were displayed at many outdoor locations and malls in Johannesburg, Cape Town and Durban. We wanted the animation to be a good representation of the new process of eating from their new pints (squeeze me, crack me, devour me) making the pace impactful and sudden, with a moment of reflection and satisfaction.

The different animations were a fun way to combine 2D motion graphics, video and 3D animation, making for an eye-catching ad.