Mweb Loeries Showcase 2020

Lucidstate at the Loeries!

We took on the challenge of creating a 2-minute animation for Mweb’s Loeries showcase. M&C Saatchi Abel tasked us with helping them showcase the successful integration of their recent digital campaign.

Through constant liaising with the client, we were able to deliver exactly what they were after. A vibrant, bold motion graphic piece that included kinetic typography, video footage and eye catching graphics, highlighting the brand changes they had undergone in their transition as an online leader in the marketplace.