by George Stofberg | Sep 15, 2025
Cheetos – New Shapes & Flavours Launch 2025 Lucidstate had the honour of welcoming Cheetos back to SA, with new shapes and flavours. Here’s an overview of the punchy 15 second social ads production process: a one-day live shoot. 3D modelling, rigging,...
by George Stofberg | May 23, 2025
Pick n Pay Easter For Pick n’ Pay’s Easter promotion, we brought two anthropomorphised bunny characters to life using just a few still images. Starting with a single asset (including a version with sunglasses), we manually edited the bunnies into different poses using...
by George Stofberg | Feb 27, 2025
Takealot LEGO uTakealot and LEGO teamed up for an exciting promotion, and we got to create a TV ad that brought it to life in a fun and dynamic way. The ad starts with a sleek 3D phone switching on, lifting off a table and showing the Takealot app’s start screen. From...
by George Stofberg | Feb 27, 2025
Mentos We worked with Mentos to create stunning 3D animations for their packaging rebrand and new TV ad. Our team recreated their new iconic packs in 3D, including the new flavours and stick packs, and brought them to life. We created social media versions and digital...
by George Stofberg | Feb 27, 2025
Dark Arts – Etihad 3D Billboard When Dark Arts approached us with an exciting challenge, we knew it would push the boundaries of digital display. Tasked with designing and animating a 3D billboard for Etihad Airlines in a mall atrium, we set out to create a...
