Cheetos – New Shapes & Flavours Launch 2025

Lucidstate had the honour of welcoming Cheetos back to SA, with new shapes and flavours.

Here’s an overview of the punchy 15 second social ads production process: a one-day live shoot. 3D modelling, rigging, texturing and animation, of the Cheetos chip shapes falling across the South African landscape as well as Chester the Cheetahs arms. Editing and compositing live action footage to our particle simulation, and a little motion graphics as the cherry on top.

The entire spot was on a tight deadline and completed within three weeks of the initial brief.