DirectAxis Pulse
We were approached by Publisis Machine to pitch against 3 other high-end production companies for a fully 2D animated TVC. We were chosen as they loved our character and background design. Starting from scratch we began with a basic script which would be for a...
Energymalt
M&C Saatchi- Abel contacted us to create a thirty-second TVC for Heineken International’s new brand Energy Malt. It was a challenge as the advert would have to be in French and translated from English, so we had to follow the storyboard closely and use our...
Okuhle International
We were approached by Okuhle International to animate 3 of their newly branded logos. The brief was simple: “Blow us away…”, so we knew we had to produce slick animations and bring on our A-game. Each logo being African in nature had to be similar, yet unique from...
Capitec #Rethink Credit Campaign
This is an exciting one! Lucidstate was commissioned to make 3 ads for Capitec and their new campaign, called #Rethink Credit. This three-part-campaign consists of individual ads, each for credit application. These 3 being car finance, home improvements & large...
First Watch Bottle Reveal
Saatchi & Saatchi briefed us to create a full 3D bottle reveal to introduce the new First Watch bottle. This was a challenging project - our 3D artists created and animated the bottle from scratch, using only the technical dimensions. Cheers to the team for a job...
24 ads in under 2 months for Yellow Pages SA!
We created and delivered a whopping 24 ads in under 2 months for Yellow Pages SA! Some were squeeze backs that flighted with international rugby games, cricket test matches and the Ryder Cup. Others flighted on DStv channels incl. Food Network, BBC Lifestyle,...
TranQuini – 3D Character Animations
Lucidstate has been commissioned by the agency Not Norm to create a series of 3D character animations for the new drink Tranquini - 'Embrace a more relaxed lifestyle' . We will be creating a series of short, but fun character animations for a few key dates of the...